Morocco’s tourism industry hits record high with 15.9 million visitors in 2024

Morocco’s tourism sector is celebrating a significant milestone, with 15.9 million visitors recorded by the end of November 2024, a 20% increase compared to the same period last year, according to the Ministry of Tourism.

In November alone, the country welcomed 1.3 million tourists, marking a 31% rise from 2023. The impressive growth underscores Morocco’s increasing popularity as a global travel destination, renowned for its rich cultural heritage, stunning landscapes, and vibrant cities.

A notable portion of this surge comes from Moroccan residents living abroad, whose visits increased by 17%. This contributed an additional 1.1 million arrivals, demonstrating the enduring connection between the Moroccan diaspora and their homeland.

Tourism remains a cornerstone of Morocco’s economy, accounting for approximately 7% of the nation’s GDP. The sector provides thousands of jobs and serves as a crucial source of foreign currency, underscoring its importance in driving economic growth and stability.

Morocco’s government has implemented several measures to sustain and enhance tourism growth. These include expanding air connectivity to key international markets and promoting lesser-known destinations across the country. This approach aims to diversify Morocco’s tourism offerings and attract a broader spectrum of travelers.

Looking ahead, Morocco has set ambitious targets to further solidify its standing as a top tourist destination. The country aims to attract 17.5 million visitors by 2026 and 26 million by 2030. The latter aligns with Morocco’s role as a co-host of the 2030 FIFA World Cup alongside Spain and Portugal, an event expected to draw global attention and significantly boost tourism.

With its record-breaking performance in 2024, Morocco continues to position itself as a leading player in the global tourism industry. The nation’s blend of tradition and modernity, coupled with strategic planning and infrastructure development, ensures its appeal to travelers from around the world.

This milestone highlights Morocco’s resilience and adaptability, paving the way for a brighter future for its tourism sector and overall economy.